Memon, who cofounded the artificial-intelligence healthcare startup Eureka Health, credits rucking with conditioning his body to keep up with his high-energy pup. Memon hiking around the Bay Area with a weighted backpack. She told Insider she'd seen an uptick in people interested in adding rucking and weight training to their outdoor activities like trail running and hiking. He doesn't ruck outside but wears a weighted vest purchased from Amazon while completing his routine in the gym, which includes time on the StairMaster as well as lifting traditional weights. The venture capitalist Zamir Shukho's dog, Lord Lincoln, wears a weighted vest on walks.

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Persons: Zain Memon, Joy, Zain Memon Memon, Memon, It's, —, Henry Merriam, REI, Wilson Kriegel, — Kriegel, Wendy Winn, she'd, Winn, Charlie Hale, I'm, Amanda Bradford, rucking, She's, Bradford, I've, Zamir Shukho's, Lord Lincoln, Zamir Shukho, begrudgingly, Vibranium.VC Organizations: Eureka Health, US Army, National Parks Service, Amazon, Group Locations: Buena Vista, Sutro, San Francisco, Silicon, TikTok, North, New York City, New York, Los Angeles, Austin , Texas, Bird, American Staffordshire